What is Zelle business model?

Below, there is a detailed swot analysis of Zelle business model. Easy payment method, which requires just the receiver’s email or phone number. Association with fraudulent activities carried out through the platform and its low refund rate when fraud cases are considered.

Who owns Zelle?

The platform is partnered with over 1700 banks and credit unions all over the U.S. and continues to offer users an easy and quick way to send money. Zelle is owned by Early Warning Services, LLC, a fintech company owned by Bank of America, Truist, Capital One, JPMorgan Chase, PNC Bank, U.S. Bank, and Wells Fargo.

What is a Zelle business account?

In 2018, Zelle introduced a new function called the Zelle business account. This type of account allows businesses to receive payments directly from their customers and charges the business a 1% processing fee for the service. The Zelle Business Model can be explained in the following business model canvas: Zelle customer segments consist of: